The Unicorn Blueprint: Field Guide

As a companion to "The Unicorn Blueprint," this Field Guide transforms groundbreaking scaling insights into actionable steps you can implement today. This isn't just another workbook – it's your practical roadmap to building an unstoppable unicorn.

Every exercise, template, and framework has been battle-tested in the field, ensuring you have the tools you need to turn the Scaleup Methodology into reality for your startup.

Whether you're scaling from Saudi Arabia to Silicon Valley, or anywhere in between, this Field Guide provides the systematic approach you need to transform your startup from promising venture to industry leader.

Implementation Roadmap

Get a detailed, week-by-week plan for implementing each pillar of the Scaleup Methodology. This structured approach ensures you build a strong foundation while maintaining momentum in your scaling journey.

Practical Exercises

Access exercises that help you apply the methodology to your specific context. From value stream mapping to OKR development, every tool you need is here.

Assessment Tools

Track your progress with comprehensive assessment tools for each pillar. Identify your strengths and areas for improvement, ensuring your scaling efforts stay focused and effective.

Action Checklists

Convert strategy into action with detailed checklists for each aspect of scaling. These practical tools help ensure nothing falls through the cracks as you implement the methodology.

Very well-written book with a crisp and precise story on how to foster innovation in your team/org/company. The book has a good flow and right balance between the theory in the first part and the examples in the second. Not too long, not too short, just right, and great food for thought!

Michal Miotk

Manager, Amazon

Luís was able to create an engine for growth, and if you're able to implement just a few of the things he teaches in his book, you will transform the way your business runs in ways you didn't think possible.

Jorge Fonseca

CMO, BF Group

I loved reading the book Organizational Mastery by Luís Gonçalves. Having worked for several years on digital projects with some complexity and with large multidisciplinary teams, I identified myself greatly with the opportunities for improvement listed.

Fernanda Vasconcelos

CEO, Nolita

The overall content is not a minor change in a company organization. It's a radical change. Even if you're not up to a radical change in your organization - the book delivers a lot of inspiration and ideas on what to change where and why. A clear buy from my side!

Michael Maretzke

CTO, Bikeleasing-Service GmbH

Luis has a very deep and practical understanding of how successful and innovative organizations work. In this book, he shares those insights in the form of theoretical concepts, principles, and practices.

Florian Mücke

Organizational Specialist

Your practical workbook for implementing the proven Scaleup Methodology