The Unicorn Blueprint: Field Guide

As a beta reader for "The Unicorn Blueprint," you'll gain exclusive access to groundbreaking insights that are set to revolutionize how we build, scale, and nurture world-changing startups.

This isn't just another business book. It's a comprehensive ecosystem designed to transform promising ventures into unstoppable unicorns.

Developed in the heart of Saudi Arabia's innovative startup scene and refined through global experience, the Scaleup Methodology offers a truly international framework for startup success.

Product Governance Model

"Organisational Mastery" outlines a robust Product Governance Model that aligns product development with strategic goals, optimizes resource allocation, and ensures consistent decision-making. This model enhances product quality and efficiency, making it essential for building successful digital product companies.

Reduce Time To Market

"Organisational Mastery" provides strategies to streamline processes and improve agility by organizing around value streams. This approach significantly reduces time to market, allowing you to accelerate product launches and stay ahead of the competition.

Connect Strategy With Daily Operations

"Organisational Mastery" shows you how to connect your strategy with daily operations using OKRs. Learn to align your strategic goals with daily tasks, ensuring every team member’s efforts contribute to achieving key objectives and driving business success.

Continuous Improvement

"Organisational Mastery" explains how to implement an Organizational Improvement Board, ensuring that every team member contributes to ongoing enhancements. This fosters a culture of continuous improvement, making sure your company is always evolving and getting better.

Drive Innovation

"Organisational Mastery" emphasizes incremental innovation connected with Product Discovery. Learn how to continuously innovate, ensuring your company stays ahead of the competition by creating products that customers love.

Learning Organisation

"Organisational Mastery" highlights the importance of becoming a learning organization through Communities of Practice. Discover how to drive engagement, share best practices, foster innovation, and cultivate a culture of cooperation and continuous improvement.

Learning Organisation

Very well-written book with a crisp and precise story on how to foster innovation in your team/org/company. The book has a good flow and right balance between the theory in the first part and the examples in the second. Not too long, not too short, just right, and great food for thought!

Michal Miotk

Manager, Amazon

Luís was able to create an engine for growth, and if you're able to implement just a few of the things he teaches in his book, you will transform the way your business runs in ways you didn't think possible.

Jorge Fonseca

CMO, BF Group

I loved reading the book Organizational Mastery by Luís Gonçalves. Having worked for several years on digital projects with some complexity and with large multidisciplinary teams, I identified myself greatly with the opportunities for improvement listed.

Fernanda Vasconcelos

CEO, Nolita

The overall content is not a minor change in a company organization. It's a radical change. Even if you're not up to a radical change in your organization - the book delivers a lot of inspiration and ideas on what to change where and why. A clear buy from my side!

Michael Maretzke

CTO, Bikeleasing-Service GmbH

Luis has a very deep and practical understanding of how successful and innovative organizations work. In this book, he shares those insights in the form of theoretical concepts, principles, and practices.

Florian Mücke

Organizational Specialist

Author - Luis Gonçalves

With over 20 years of experience in the digital product space, Luis is recognized as a thought leader in product-led organizational design and agile methodologies. He frequently shares his insights at global tech conferences and product management events.

Recently, Luis has been deeply involved in the burgeoning startup scene in Saudi Arabia, working closely with founders and innovation hubs to cultivate a thriving ecosystem for digital product companies. His hands-on approach and proven frameworks have been instrumental in helping Middle Eastern startups scale their operations and compete on a global stage.

Passionate about empowering the next generation of product leaders, Luis combines his extensive experience with cutting-edge practices to help startups and scaleups unlock their full potential in the rapidly evolving digital marketplace.

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The Unicorn Blueprint: Field Guide

9 out of 10 startups fail, but you're invited to join an elite circle of visionaries revolutionizing the game and shaping the future of entrepreneurship.