The Unicorn Blueprint: Building the DNA of Billion-Dollar Startups

As a beta reader for "The Unicorn Blueprint," you'll gain exclusive access to groundbreaking insights that are set to revolutionize how we build, scale, and nurture world-changing startups.

This isn't just another business book. It's a comprehensive ecosystem designed to transform promising ventures into unstoppable unicorns.

Developed in the heart of Saudi Arabia's innovative startup scene and refined through global experience, the Scaleup Methodology offers a truly international framework for startup success.

Master the Digital Sales Engine

Transform your traditional sales approach into a powerful digital revenue machine. Learn how to build automated sales funnels, create compelling content that converts, and implement data-driven strategies that scale globally, enabling consistent revenue growth without proportionally increasing costs.

Build a Product Development Powerhouse

Design and implement dual-track agile systems that balance innovation with reliable delivery. Develop the capability to consistently ship high-quality products while maintaining the agility to explore new opportunities, ensuring your startup stays ahead of market demands and competition.

Create an Unstoppable Financial Framework

Implement modern financial practices that fuel growth rather than constrain it. Learn value stream-based funding approaches and lean budgeting techniques that enable rapid adaptation to market opportunities while maintaining fiscal responsibility and sustainable unit economics.

Develop a World-Class Talent Machine

Master the art of attracting, developing, and retaining exceptional talent in a competitive market. Build systems for continuous learning and growth that transform your startup into a talent magnet, creating a high-performance culture that scales with your organization.

Scale Your Organization Without Losing Your Soul

Learn how to grow your startup from a small team to a large organization without sacrificing the agility and innovation that made you successful. Implement proven frameworks for maintaining culture while adding the structure needed for efficient scaling.

Transform Ideas into Customer Obsessions

Master the art of product discovery and validation, ensuring you build things customers actually want. Learn systematic approaches to understanding user needs, validating solutions, and creating products that generate lasting customer value and loyalty.

Create Your Path to Unicorn Status

Gain a comprehensive blueprint for transforming your startup into a potential unicorn. Learn how to integrate all seven pillars of the Scaleup Methodology into a coherent system that drives sustainable, exponential growth toward billion-dollar valuation.

Very well-written book with a crisp and precise story on how to foster innovation in your team/org/company. The book has a good flow and right balance between the theory in the first part and the examples in the second. Not too long, not too short, just right, and great food for thought!

Maaly Bukhari

Founder,

Luís was able to create an engine for growth, and if you're able to implement just a few of the things he teaches in his book, you will transform the way your business runs in ways you didn't think possible.

Jorge Fonseca

CMO, BF Group

I loved reading the book Organizational Mastery by Luís Gonçalves. Having worked for several years on digital projects with some complexity and with large multidisciplinary teams, I identified myself greatly with the opportunities for improvement listed.

Fernanda Vasconcelos

CEO, Nolita

The overall content is not a minor change in a company organization. It's a radical change. Even if you're not up to a radical change in your organization - the book delivers a lot of inspiration and ideas on what to change where and why. A clear buy from my side!

Michael Maretzke

CTO, Bikeleasing-Service GmbH

Luis has a very deep and practical understanding of how successful and innovative organizations work. In this book, he shares those insights in the form of theoretical concepts, principles, and practices.

Florian Mücke

Organizational Specialist

Author - Luis Gonçalves

With over 20 years of experience in the digital product space, Luis is recognized as a thought leader in product-led organizational design and agile methodologies. He frequently shares his insights at global tech conferences and product management events.

Recently, Luis has been deeply involved in the burgeoning startup scene in Saudi Arabia, working closely with founders and innovation hubs to cultivate a thriving ecosystem for digital product companies. His hands-on approach and proven frameworks have been instrumental in helping Middle Eastern startups scale their operations and compete on a global stage.

Passionate about empowering the next generation of product leaders, Luis combines his extensive experience with cutting-edge practices to help startups and scaleups unlock their full potential in the rapidly evolving digital marketplace.

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The Unicorn Blueprint:
Building the DNA of Billion-Dollar Startups

9 out of 10 startups fail, but you're invited to join an elite circle of visionaries revolutionizing the game and shaping the future of entrepreneurship.